FAQ

Consider this the “about you” section. You’re a tech-based company who has found product market fit for a specific type of customer that has genuine problems (that they’re motivated to solve) that YOU happen to help with. You have success stories and a strong value proposition, but you just need to get in front of more potential clients. That might be for the following reasons:

1. You have a great team, you’re awesome when you’re in front of the prospect, but you don’t have the time, skill, or will, to pick up the phone. Without consistent lead gen, you go through cycles of feast and famine, or maybe you’re growing steadily but it’s too slow for your liking.
2. You have an in-house salesperson who isn’t cutting it. They expect leads to drop in their laps. You could hire someone else, but the process of hiring, hoping, and failing is getting frustrating.

You’ve succeeded in one market and are exploring another that you’ve had a couple of wins in, but you’re still early stage. Before going all in, you need to test the waters.

This might not be a fit if any of the following apply:

1. You have the honesty to admit you don’t know who your ideal client profile is, or what their pains are. We can’t decide that for you.
2. Your value proposition is vague or doesn’t solve a problem anyone actually cares about. We provide business transformation services for businesses who want to be better at business is an extremely tough sell.
3. Your average lifetime value per client is less than £20K.
4. You expect your agency to work in a black box with no feedback from you or with little input.
5. You’re unwilling to listen to market feedback or adapt.
6. Your sales process is so bad it’s like putting leads in a shredder.
7. You’re not willing to try for at least two months (results typically occur instantly, but cold calling requires time, refinement, and patience).
8. You can’t afford at least £2.5k per month.
9. You’ve already decided cold calling won’t work.
10. You’re wanting to pay per lead rather than an agreed retainer.

Check out the Approach page.

It’s difficult to promise a specific number of leads as there are a multitude of factors that affect results, including: the ICP, the nature of their sector, how well you have understood their pains, and how valuable your proposition is perceived to be.

All we can do is point to past results, which show that our base package (two calling sessions per week) typically yields 1-2 QUALIFIED meetings per week.

By qualified we mean:

• Your ICP.
• Who have pain they are motivated to fix.
• Who are open to exploring a solution.

We do not beg for meetings. We do not book meetings for the sake of hitting an arbitrary target.

This is quality over quantity. Not all meetings are equal.  

We do not commit to targets for this exact reason.

The base package (two cold calling sessions per week at half a day each) costs £2.5K per month excluding VAT.

Payment is due on the last working day of each month. We can either invoice on the last day of the month with same day payment terms, or invoice at the start of the month with 28-day payment terms.

Potentially nothing. There’s a chance you did everything right, and cold calling simply doesn’t work in your sector. It could be that you are trying to target people who never answer unknown numbers.

However, this is almost never the case. If cold calling didn’t work before, it’s usually due to the following:

1. You haven’t clearly defined an ideal client profile (ICP) with genuine pain that you solve. Literally every outbound channel will fail if you’ve picked your targets poorly, and/or you don’t understand their genuine pains.
2. One or more of the three elements of BAT (Behaviours, Attitude and Technique) have failed:
   • Behaviours: the actual act of cold calling. If you’re not consistently doing it, or you’re doing too little, it will never work.
   • Attitude: the person doing the cold calling doesn’t believe it can work. Or they are calling executives sounding like a nervous child. Or they reek of desperation. Or they are secretly hoping the person doesn’t answer so they don’t have to do this anymore.
   • Technique: they’ve never actually been trained in sales or specifically to cold call. They ring with no structure, no plan, no understanding of why people buy or human psychology. They vomit features and benefits instead of making it about the prospect and their pain.

If you truly understand a specific ICP, and you solve expensive problems that they are motivated to fix, Cutfroo’s process should yield results.